A weekly email sharing insights, useful links, or something that I think you might find interesting. Sign up to get a Quick PINT delivered straight to your inbox every Friday afternoon. Missed an issue, read below.
*Required fields. By signing up you will also receive other emails. They won’t be daily, but they will be engaging (and you can unsubscribe if not). And that's all your data will be used for.
Past Quick PINTs
Color perception varies among individuals and cultures, influencing branding. Emotional associations with colors are not universal, and accessibility should be considered. Use colors that resonate with your audience while ensuring clarity in communication and careful consideration in print production.
Engage your LinkedIn audience consistently by sharing relevant and personable content, building trust over time, even if immediate reactions aren't visible. Keep it concise and avoid being preachy.
Many people are avoiding news due to feelings of overwhelm, yet it remains a crucial part of cultural intake and the creative process. The author reflects on the importance of staying informed despite the negativity and chaos often associated with news consumption.
The author reflects on the importance of revisiting and repurposing original content in a fast-paced digital world, introducing a collection of past Quick PINT emails as a resource for readers to enjoy and reuse ideas.
John Taylor from Duran Duran discussed the band's collaboration with designers to create a distinctive visual identity, emphasizing the importance of clear vision and partnership in branding to build a loyal fanbase.
The author is writing a book titled "Brands and Bands," set in 2012, focusing on branding before the rise of social media. They have launched an Instagram page for "Untangle Your Brand," featuring simple branding advice, doodles, and music recommendations.
Businesses can enhance brand loyalty by giving back to their communities, fostering genuine relationships that lead to trust and new opportunities. Join the ZEST networking event on March 12 in Greenwich to explore practical ways to contribute locally.
Creativity is a vital business advantage that can be developed, not just a trait for a few. It combines innovation, imagination, and direction to solve real challenges and drive progress across all areas of a business, not just marketing.
Authors and business brands share similarities in needing a clear vision and audience understanding, but for authors, their story is rooted in personal truth, making it integral to their brand. A stronger brand emerges from a compelling story that connects with people. Authors should consider if their narratives stem from personal experiences or are crafted intentionally, while businesses can learn from this storytelling approach.
Instead of creating an exhausting alter ego to cope with distractions, embrace your super ego—the confident version of yourself that exists without clutter. Authenticity in branding is crucial; present yourself honestly while maintaining appeal.
Identifying an ideal client involves understanding demographics, needs, and emotional motivations. For a technology client with a messy product portfolio, focus on their need to reach new audiences and the clarity they seek in launching products.
The author reflects on their obsession with David Lynch's Twin Peaks, emphasizing the allure of unresolved mysteries and the importance of creative inspiration in branding, advocating for mystery, attention to detail, and innovation while maintaining core identity.
Reflecting on a busy week, the album of the month is Etta James’ "At Last," perfect for a weekend reset. Enjoy the timeless voice and the sentiment of wanting a lasting love.
Set goals anytime, not just in January, and consider setting impossible goals to challenge yourself. Share your goals for accountability, and remember to adapt them as your business evolves.
Reflecting on a year defined by diverse music tastes, including 'princess power pop' and 'shouty noisy men', while looking forward to discovering new artists in the upcoming year. Thank you for reading Quick PINT!
Despite feeling like bad luck on Friday the 13th, the author reflects on poor planning rather than luck and shares good news about landing a new client, emphasizing that success comes from preparation meeting opportunity.
With a Guinness shortage looming due to high demand, brands can learn from Diageo's strategy of creating cultural relevance and exclusivity. By adapting to demand and tapping into audience excitement, brands can generate buzz and maintain engagement, especially during peak times.
Recycling content is valuable; past insights on Black Friday remain relevant. Focus on quality and thoughtful choices over discounts, as successful brands build loyalty through service and experience rather than price cuts. Invest in well-made products for lasting satisfaction.
Serendipity can lead to unexpected insights, as illustrated by two linked posts: one on building a business like a dry stone wall with strategic, reliable, and adaptive tasks, and another reviewing The Cure's new album, highlighting how old elements can gain new relevance.
Effective sales calls should focus on research, purpose, and curiosity. Avoid hard selling and illegal suggestions by being respectful and genuinely interested in the other person's work to build meaningful connections.
Using color coding in branding can confuse audiences, as color meanings vary globally and may not be inclusive for those with color vision deficiencies. Political parties should align their color palettes to avoid misunderstandings.
Halloween-themed emails are increasing, but brands must go beyond catchy headlines to truly resonate with their audience by delivering creative and memorable content that stands out in a crowded market.
Nurturing new clients requires patience and strategy, similar to fishing. Focus on selecting the right opportunities and using effective branding to attract the best clients, rather than hastily accepting any available options.
Branding goes beyond logos and colors; it's about creating an emotional connection with the audience. The artist the dare exemplifies this with a simple yet effective brand identity, using minimalistic design and personal style to convey confidence and coolness. Refreshing a brand should focus on personality through layout and imagery while keeping it creative and fun.
Many people feel underrepresented by existing emojis, desiring more specific options like a pint of Guinness, guitars, hiking, and diverse dog types. Brands should allow for flexibility in expression to better connect with their audiences.