Quick PINT

A new way to use the Brand Doughnut framework combines structure, strategy, and AI to help clarify your brand. Download the guide for practical questions, and explore options like using ChatGPT or personalized workshops for deeper insights and feedback. Feedback on this new approach is welcomed.

Brand architecture is crucial for understanding how products fit together, with three main approaches: monolithic, endorsed, and branded. Each approach affects brand recognition and market strategy, influencing how audiences perceive offerings. Consider how your brand is structured to maximize its potential.

Exploring how proper self-care, including movement and nutrition, can enhance creativity and productivity. Join the upcoming ZEST meetup to discuss these insights and share what helps you stay sharp at work.

Many people are too humble to promote their achievements, relying on their work to speak for itself. However, to be recognized, it's essential to communicate your strengths clearly and confidently. Don't miss opportunities to share your successes; even a simple testimonial can highlight your value.

A logo project faced issues due to skipping the initial brand definition process, leading to a canceled project despite initial excitement. Emphasizing the importance of following a structured process can prevent misunderstandings and improve outcomes. Trusting the process is crucial for clarity and success.

Colour perception varies among individuals and cultures, influencing branding. Emotional associations with colours are not universal, and designers should consider accessibility and context rather than relying solely on aesthetics. The recent discovery of a new colour perception, 'olo', highlights the complexity of how we see and interpret colour.

Engage your LinkedIn audience consistently by sharing relevant and personal content, building trust over time, even if it feels like no one is watching. Keep it brief and avoid being preachy; the right people are listening.

Many people are avoiding the news due to feelings of overwhelm, but the author believes it remains important for cultural engagement and creativity. A world without news would lack discussion and awareness of global events, despite the negativity often associated with news consumption.

The author reflects on the importance of revisiting and repurposing original content, announcing that all past Quick PINT emails are now compiled in one place for easier access and continued engagement. Readers are encouraged to consider how they manage their own content creation.

John Taylor from Duran Duran discussed the band's collaboration with designers to create a distinctive visual identity, emphasizing the importance of a clear vision in branding and design partnerships to build a loyal fanbase.

The author is writing a book set in 2012, focusing on branding before the rise of social media influence, with insights on branding strategies and a new Instagram page for sharing quick tips and observations. Follow along for practical advice and music recommendations.

Businesses can enhance their brand by genuinely giving back to the community, building trust and lasting relationships, rather than relying solely on discounts. Join the ZEST networking event on March 12 in Greenwich to explore practical ideas for community engagement.

Creativity is a crucial business advantage that can be taught and applied strategically across all areas, not just marketing. It combines innovation, imagination, and clear direction to solve real challenges and drive progress without excessive spending.

Authors build their brand through personal storytelling, which differs from business brands that focus on crafting narratives around products. Key branding elements include offer, values, and mission, which create deeper connections with audiences. Authors are encouraged to reflect on the authenticity of their stories and what businesses can learn from their approach.

Instead of creating an exhausting alter ego to cope with distractions, embrace your super ego—the confident version of yourself that exists without the clutter. Authenticity in branding is crucial; present yourself honestly to connect with others.

To define your ideal client, focus on demographics and psychographics: understand their needs, what you can offer, and the emotional outcomes. For example, a US-based tech company with a messy product portfolio needs clarity to reach new audiences. Get clear on what your audience truly wants to effectively connect with them.

A personal reflection on the impact of David Lynch's work, particularly Twin Peaks, emphasizing the allure of mystery, attention to detail, and the balance of nostalgia with innovation in branding. The author cherishes the unresolved mystery of Laura Palmer's death, suggesting some mysteries enhance engagement and creativity.

Reflecting on a busy week, the album of the month is Etta James' "At Last," perfect for a weekend reset. Enjoy the timeless voice and the sentiment of wanting a lasting love.

Set goals anytime and evolve them as your business does. Consider setting impossible goals to challenge yourself, and add accountability to stay on track. The author aims to write a book by year-end and invites others to share their goals for mutual support.

Reflecting on the year through Spotify Wrapped reveals personal music trends, highlighting artists like Dua Lipa and Olivia Rodrigo, while looking forward to discovering new favorites in the coming year. Thank you for reading Quick PINT!

Despite running out of time to write, good news comes with landing a new client. Luck is merely preparation meeting opportunity; success stems from the work put in beforehand.

Prepare for a potential Guinness shortage as Diageo limits orders due to high demand. Emphasize cultural relevance, create exclusivity, and adapt to peak times to generate demand for your brand. Engage your audience with timely offerings and align with trends.

Recycling content is valuable; past insights on Black Friday remain relevant. Focus on quality and thoughtful purchases rather than fleeting discounts, as successful brands build loyalty through service and experience, not just sales. High-quality content fosters trust and lasting relationships.

Serendipity can lead to unexpected insights and connections, as illustrated by two posts: one on building a business like a dry stone wall and another reviewing The Cure's new album, highlighting how old elements can gain new relevance.

Effective sales calls should include research on the other person, a clear purpose for the conversation, and genuine curiosity about their work. Avoid hard selling and focus on building meaningful connections.

Using color coding in branding can confuse audiences, similar to political parties' color associations. Consider global color symbolism and inclusivity for those with color vision deficiencies to avoid miscommunication.

Halloween-themed emails are increasing, but brands must go beyond catchy headlines to truly resonate with their audience by delivering creative and memorable content. Making a lasting impact is key to standing out in a crowded market.

Nurturing new clients requires patience and careful planning, akin to fishing. It's important to target the right opportunities and use the right approach rather than just taking whatever comes. Your brand acts as the bait to attract the right clients.

Branding goes beyond logos and colors; it's about the emotional connection with the audience. The dare exemplifies this with a simple yet effective brand identity, using minimalistic design and a confident persona to engage listeners. Refreshing a brand should focus on personality through layout and imagery while keeping it creative and fun.

Many feel underrepresented by existing emojis, desiring more specific options like guitars, hiking, and diverse dog types. Brands should embrace flexibility to better express their audience's varied identities.