Published
March 7, 2025
Customers love a deal. Buy one, get one free. 20% off if you order by midnight. Use the code: STUFFWECANTSELL. Last-time deal. First-time deal. Techniques to get people through the door. Flog stuff you can’t shift. Improve the bottom line at the end of the month.
But can your business give away something more valuable?
Something that matters more.
Can you give away your time—your most valuable commodity?
Can you give back to your community—your most valuable customers?
Genuine generosity—supporting your local community—builds a kind of brand equity no marketing budget can buy. It’s not about handing over cash for a photo op. It’s about showing up, rolling your sleeves up, and contributing to something bigger than yourself.
The best part? It works both ways. Businesses investing in their local community build trust and relationships that last far longer than a flash sale. Local charities, grassroots groups, even local government start to see you as part of the fabric, not just another shopfront. And that opens doors—to new customers, partnerships, and ideas you’d never have stumbled on alone.
This month’s ZEST in-person networking event is about how businesses, individuals, and charities can work together to make a real difference locally—and why that’s good for your business. We’ll talk practical ideas (beyond writing a cheque), real-world examples, and how to make giving part of your brand story.
Join us and discover how giving away the right things can give your business more back.
Let me know what you’re doing to give back locally.
If you’re in London, near Greenwich, join us next week
ZEST March; Giving Back to Your Local Community Date: Wednesday 12 March Location: The Salon, Design District, Greenwich Time: 12:30 PM - 2:00 PM
Free to attend – Register here>>
