Are you fishing or catching???

What’s your new business plan? Are you fishing or catching?

We’re all looking for new clients, it can take time and sometimes opportunities just land in front of us. We need to eat, so we just take it.

But is that really the best approach? Like fishing, nurturing new clients requires patience and careful planning. It’s perfectly fine to throw some catches back into the water, just as a responsible angler would do.

Why you should be fishing more

Allows you to pick the right spot, just like targeting the best fishing grounds.

Gives time to prepare and use the right bait, increasing the chances of a big catch.

Helps build patience and skill, like an angler perfecting their craft.

Why you should be catching less

You might reel in a small fish when you need a big one.

Sometimes you just take whatever bites, even if it’s not the best catch.

Can mean overfishing the same spot, leading to a dwindling supply later on.

So, are you going to cast your line with care and wait for the big one, or just scoop up the first thing that flops into your net?

Because just like fishing, the right bait matters—and in business, your brand is the bait that attracts the right catch.

Enjoy your Quick PINT