Access the free Untangle Your Brand tools and understand more about branding so you can keep evolving your brand in line with your ambition.
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Create your brand
This is the 90 second version of the Create Your Brand course, but if you have more time you can signup for free and get access to all the content and watch whenever you want, at whatever speed you want.
Through six 15-minute video sessions I will guide you through the fundamentals of branding, offering greater insight and ideas on how branding can make a significant difference to your business. (Includes worksheets with over 30 tasks to inspire you).
Introduction
What is a brand and how do you create one?
Without a clear vision, it’s difficult to establish a brand. In this session, we’ll dive into the essentials of branding, helping you uncover what makes your brand unique and memorable.
Through practical tools, creative exercises, and key insights, you’ll start building a brand that connects with your audience and stands out. By the end of this session, you’ll have a clear understanding of the foundation needed to untangle and strengthen your brand.
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Insight
How do you stand out from the competition?
This session explains how to create a positioning statement with a simple understanding of your ABC (Audience, Business and Competition).
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Story
What is at the heart of your brand?
It doesn’t matter what you call it; your purpose, your why, your core or your jam. This session shows how to create a central belief that can guide all your future business and brand decisions.
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Engage verbally
Why do words matter?
This session focuses on the importance of engaging verbally in branding and is divided into two parts: naming and messaging. Visual engagement is important. But the words come first.
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Engage visually
How can your brand be creative and also easy to manage?
Take your brand idea from a blank sheet of paper to a 48 sheet billboard campaign. This session focuses on creating consistency and impact across all your digital channels and customer touch points.
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Brand architecture
How can you introduce new products and services without confusing people?
As you start to build your brand, things can become messy quite quickly. This session explains how to organise everything so you can sell a diverse range of products and services to different audiences.
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Tasks to help you throughout the course
Each session includes a comprehensive set of worksheets with tasks and insight to help you create a memorable brand. These are available as PDF, Word or files for you download and update.
Free access to all brand tools >>
