Access the free Untangle Your Brand tools and understand more about branding so you can keep evolving your brand in line with your ambition.
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Create your brand
This is the 90 second version of the Create Your Brand course, but if you have more time you can signup for free and get access to all the content and watch whenever you want, at whatever speed you want.
Through six 15-minute video sessions, I will guide you through the fundamentals of branding, providing insights and practical ideas to help you build a brand that truly stands out. This course includes worksheets with over 30 tasks designed to inspire you and help shape your brand strategy.
Introduction
What is a brand and how do you create one?
Without a clear vision, it’s difficult to establish a brand. In this session, we’ll explore the essentials of branding, helping you uncover what makes your brand unique and memorable. Through practical tools and creative exercises, you’ll start shaping a brand that connects with your audience and stands out in a crowded marketplace.
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Insight
How do you stand out from the competition?
To build a brand that stands out, you need more than great products—you need a deep understanding of your audience, your business, and your competition. This session explores how to create a positioning statement with a simple understanding of your ABC: Audience, Business, and Competition.
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Story
What is at the heart of your brand?
It doesn’t matter what you call it—your purpose, your why, or your core. This session helps you define a central belief that will guide all future business and brand decisions, ensuring clarity and consistency in how you present yourself.
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Engage verbally
Why do words matter?
This session explores the role of words in branding, covering both naming and messaging. While visual engagement is crucial, the words come first. A strong verbal identity ensures clarity, consistency, and connection with your audience.
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Engage visually
How can your brand be creative and also easy to manage?
Take your brand from a blank sheet of paper to a bold, recognisable presence. This session focuses on creating consistency and impact across digital channels and customer touchpoints, ensuring a brand that is both flexible and memorable.
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Brand architecture
How can you introduce new products and services without confusing people?
As your brand grows, managing multiple products and services can become complex. This session explains how to organise everything clearly so your audience understands what you offer, helping you build a structured, scalable brand.
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Tasks to help you throughout the course
Each session includes a set of structured worksheets with exercises and insights to help you create a distinctive and memorable brand. These worksheets are available in PDF, Word, and editable formats for you to download and update as you go.
Free access to all brand tools >>
