Published
February 28, 2025
Some people think they can’t sing. They think they can’t be taught to sing. They can.
It’s the same with creativity. Some people think they can’t be creative. They think they can’t be taught to be creative. They can.
I’ve always believed creativity is a business advantage. But let’s be honest – people can be suspicious of it. It gets dismissed as smoke and mirrors, a flashy trick to cover up the real work.
The truth is, creative strategy for business isn’t about clever shortcuts or gimmicks. It’s about uncovering fresh, meaningful ways to solve real business challenges.
What is creative strategy for business?
Creative strategy for business brings together innovation – the ability to create something new or better, imagination – the spark that helps you see fresh possibilities, and direction – the clear sense of where you want to go and why it matters.
Combining those three gives you something every business needs: progress. When applied well, creative business strategy helps your business stand out, adapt, and find new ways forward. It’s not about spending a fortune on branding or marketing—it’s about thinking differently.
How can I make my brand stand out without breaking the bank?
What creative strategies can help me reach a new audience?
How do I use creativity to solve a business challenge outside marketing?
Creativity isn’t just for the branding department or the people with cool beards, plot necks and thick glasses. It’s a strategic tool that drives success across every part of your business.
So – how are you using creativity in your business? Let me know.
Enjoy your Quick PINT
PS I can’t sing, and I can’t teach you to sing.
