Published
May 30, 2025
I need your help.
You might know the Brand Doughnut, my framework to help untangle your brand and bring clarity, focus, and energy to your work. It’s been downloaded hundreds of times, but recently I realised something.
People were filling it in, but still feeling stuck.
So I’ve added a new way to use it. One that brings together structure, strategy, and a little AI magic. And it’s free.
Start by downloading the guide. It’s full of practical questions to help you define your vision, shape your offer, and communicate with more confidence. Then, once you’ve got your answers, there are three ways to take it further:
Get started now: download the guide and access the GPT here >>
Once you’ve got your answers, there are three ways to take it further:
Drop your answers into ChatGPT
Or any other AI model
It’s useful for early drafts or rough thinking. Just paste in your answers and try a prompt like: "Based on this information, can you define a clear and compelling brand?"
You’ll get a structured response, maybe even something helpful, but it won’t sound like you, and it won’t stretch your thinking.
Good for: quick wins, first drafts, or sense checks.
But don’t build your brand on it.
Use the custom GPT
To use this version, you’ll need ChatGPT Plus*
Alongside the guide, you’ll get a link to my custom GPT, guided by David Blackwood, who knows a thing or two about brands, doughnuts, and helping people get unstuck. It’s more thoughtful than a generic prompt, and more useful than most brand workshops. You’ll even get a downloadable summary of your brand, plus thoughts and feedback from Dave.
Good for: solo founders, early-stage teams, or anyone who wants clarity and ideas without the cost.
Sharp enough to use, free enough to try.
Work with me: Untangle Your Brand Boost
Built around you.
This is where we roll up our sleeves. I walk you through the Brand Doughnut in a personal workshop and sharpen every part of it, live, together, and focused entirely on your business. We’ll explore your vision, audience, offer, and brand elements, then shape them into something clear, compelling, and ready to use. After the session, you’ll receive a follow-up with strategic ideas, creative direction, and a practical action plan tailored to your next steps.
Good for: founders, teams, and business owners who want sharp, personalised brand thinking without the usual consultancy fluff.
Message me for more details.
And here’s where I need your help. This is a new way of using the Doughnut, and I’d love your feedback. Was it useful? Was anything missing? If you’re up for sharing your completed Doughnut, I’d love to see how it worked for you. It’ll help me make the experience better for others too.
All I do know is that Brand Doughnut, however you use it will really help you untangle your brand.
Get started here: download the guide and access the GPT version >>
Enjoy your Quick PINT and Doughnut
Nigel
If you don’t have ChatGPT Pro, just email me your Doughnut and I’ll send you back the report for free
