Brands that have been untangled
Here you’ll find the businesses, organisations and individuals who’ve worked with me to bring clarity to theirs. From start-ups defining their first offer to established brands refining their message, each project follows the same principle: understand the business, uncover the story and create something truly memorable.
Recent
Creating clarity and confidence for a design-led manufacturer redefining the modern washroom.
Developing a bold name and identity for an AI-powered content platform for entrepreneurs.
Repositioning an online training business to create a new group for superwomen!
Technology
Defining a clear brand architecture and identity system for Europe’s leading same-day delivery business.
Unifying a digital radio brand to bring consistency across all platforms and territories.
Creating a name and brand identity to help secure investment for a new car retail platform.
Bringing transparency and confidence to an IT brand ready to grow.
Creating a unified global campaign identity for the future of digital radio.
Non-profit
Bringing the power of music to the heart of global music education.
Launching and embedding the brand for the UK’s biggest charity.
Bringing clarity and credibility to the organisation that speaks for the UK’s energy industry.
Repositioning a national charity to put family safety at the heart of its mission.
Designing the identity for a financial platform changing who gets funded and how.
Services
Improving schools by focusing on the permanent staff that make them work.
Helping people see, think and live differently through a brand built on transformation.
Putting people, not metrics, at the heart of recruitment to build real connections.
Giving a writer and coach the tools to share her creativity with confidence and control.
A straight-talking brand that helps leaders find confidence through real-world experience.
Retail
Rebranding a national storage business by putting simplicity at the heart of every experience.
Celebrating the beauty of natural ingredients through design and detail.
Creating a new name, identity and brand system for a bed and bath retailer.