Published
November 29, 2024
Are you recycling your content?
Chances are, it’s still relevant!
We often move on too quickly, overlooking the value of what we’ve already created. Recycling isn’t just for unwanted Black Friday bargains. It’s for ideas, too.
Nine years ago, I wrote about Black Friday, and the key points are just as relevant today. It reminds us to make thoughtful choices to create lasting value, whether in shopping or branding.
John Lewis ad, Black Friday frenzy, forgotten purchases—same story, every year.
Here’s a quick recap of the article:
Sales aren’t always value: Discounts often push lower-quality items, leaving customers unsatisfied.
Successful brands don’t rely on discounts: Loyalty comes from quality, service, and experience.
Buy what you truly love: Invest in well-made, reliable products that enrich your life.
Quality stands the test of time: Thoughtful choices offer better value in the long run.
You can read the full article here >>
Here’s the truth: While Black Friday might give big brands a quick win, slashing prices often devalues small businesses' offers. Instead of chasing fleeting discounts, focus on creating something that truly resonates. Compelling, high-quality content delivers far greater returns—it builds trust, loyalty, and lasting relationships.
The good news is, the chances are, you’ve already written it.
Enjoy your Quick PINT
