We often move on too quickly, overlooking the value of what we’ve already created. Recycling isn’t just for unwanted Black Friday bargains. It’s for ideas, too.
Nine years ago, I wrote about Black Friday, and the key points are just as relevant today. It reminds us to make thoughtful choices to create lasting value, whether in shopping or branding.
John Lewis ad, Black Friday frenzy, forgotten purchases—same story, every year.
Here’s the truth: While Black Friday might give big brands a quick win, slashing prices often devalues small businesses' offers. Instead of chasing fleeting discounts, focus on creating something that truly resonates. Compelling, high-quality content delivers far greater returns—it builds trust, loyalty, and lasting relationships.
The good news is, the chances are, you’ve already written it.