Hello, I’m Nigel. I combine my experience in strategy, creativity and business to help brands gain greater clarity for their audiences.
With over 25 years in the creative industry, I have been employed by leading London design business formed my own award-winning agency and now work directly with clients.
I’ve won multiple awards for ‘Brand Transformation’ working with businesses as diverse as CitySprint (national courier business), Cancer Research UK (relaunching the the UK’s largest charity), Soak&Sleep (online retailer), global digital radio app Radioplayer (a partnership between the BBC and Global Radio) and recently created the brand for Txeya, a financial platform delivering equality for entrepreneurs.
In this video I talk about my business and why it’s important to me to be a member of The Federation of Small Business, and the volunteer lead for small businesses in Greenwich. (You can also watch me working, scribbling on walls and pretending to speak on the phone!!!)
Read about the business owners, established coaches, solo entrepreneurs and consultants who have untangled their brands, working with me and following my methods.
When I start working with new clients, I always ask them, "What's your favourite band?" It's not a judgement (although it gives me a little insight), or to break the ice (but it always does).
It's actually a way to start a conversation about the importance of emotional connection when it comes to brands.
Everyone has stories to share about their favourite bands. The music triggers an emotional response and takes people back to a specific time and place. But when I ask them to talk about their own business and brand, the responses are often unclear, lacking passion, and missing the same emotion.
And that's what brand untangling is all about. Helping business owners articulate their own brand story and engage with their audiences.
It's not just rock'n'roll. 🤘
Recent client answers to the question “What’s your favourite band?”