I combine my experience in strategy, creativity and business to help businesses find clarity. I work with founders, and organisations to untangle brands and make them more relevant, unique and memorable

Brands…

With over 25 years in the creative industry, I’ve worked for leading London design studios, co-founded an award-winning agency, and now work directly with clients.

I’ve won multiple awards for brand transformation, working with businesses as diverse as CitySprint, Cancer Research UK, Soak&Sleep and Radioplayer.

In this short film, I talk about my business, why I’m part of the Federation of Small Businesses, and what drives me to support others. You can also spot me scribbling on walls and pretending to speak on the phone.

…and bands

When I start working with a new client, I often ask, “What’s your favourite band?” It’s not a trick question or small talk. It’s about emotional connection, the same thing that makes a brand memorable. Everyone can talk about a band that matters to them. The music triggers memories and emotion. But when people talk about their own brand, the feeling often disappears. That’s what brand untangling is all about, helping people rediscover that emotion and express it clearly.

It’s not just rock’n’roll. 🤘

The story so far

With over 25 years in the creative industry, I’ve worked for leading agencies, co-founded my own award-winning studio, and now collaborate directly with businesses — from the small and ambitious to the large and established.