Published
October 11, 2024
This week I posted about emojis, and asked ‘which emojis you are often reaching for, but don’t exist?’
Mine was a ‘pint of Guinness’, but it seems that many others don’t feel represented by the 3,782 emojis that already exist. From wanting more specific guitars, an emoji for hiking, and more variety in dog type.
What does this tell us? We like to feel represented. We like to have the ability to express our different personalities.
Does your brand allow for a variety of expressions to represent your different audiences or are you straight jacketed by rigid rules and limited brand elements?
Flexibility requires control, but you’ll have a more exciting brand if you can let loose a bit.
Enjoy your Quick PINT
Which emoji do you think is missing? Contribute here>>
