Published
March 14, 2025
I’ve started writing my book Brands and Bands.
One thing I can share is that it’s set in 2012.
Biggest brand? The London Olympics. (Most people seemed to hate it. I liked it.)
Biggest band? One Direction. (Most people seemed to love them. I was indifferent.)
So why 2012?
I wanted to avoid branding being too focused on social media or being influenced by more recent global issues. These days, it’s easy to think branding begins and ends with Instagram, Facebook groups, and online engagement. And everything is fake news or AI created.
Back in 2012, Cameron was PM, Obama was US President and Putin was elected. Instagram had just been bought by Facebook (now Meta) for $1bn, now worth $114bn, and branding was still brand-led rather than platform-led.
But I catch up eventually.
After spending a week trying to connect my various Facebook and Instagram profiles through the labyrinth that is Meta Business Suite, I’ve finally set up an Instagram page for Untangle Your Brand.
What to expect?
Wobbly drawings, branding advice on post-it notes, quick, no-nonsense insights without the deep dives. A mix of observations, practical tips, useful resources, the odd doodle that may or may not make sense and most likely a music recommendation.
Follow along here>>
See you there.
Or on TiK Tok, which I’ll get around to in 2038
Enjoy your quick pint
