Soak&Sleep | Enhancing your relaxation | Retail
Taking on major retailers with a new name and brand in the bed and bath market.
Soak&Sleep, previously known as Duvet and Pillow Warehouse (DAPW), is a leading online retailer of duvets, pillows, bed linen, mattresses and towels. The existing name, logo and materials no longer reflected the company’s ambition to become the most trusted and desirable brand in its category. To realise that vision, the business needed a complete rebrand, one that could elevate its market position and inspire both customers and employees.
Details
Activities
Read more about the creative thinking behind this project, and why trusting your own instincts can lead to more authentic design.
Can't draw? Neither can I.
It's just a concept, I said. We like it. Can you do more they said.
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Read more about the business results behind this project, and how Soak&Sleep became a Which? award-winning brand for customer satisfaction.
Comfort wins
When your client wins the award, that’s the real success.
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The rebranding has made a significant difference to our business performance and growth. PIN’s focus on creativity combined with a relentless attention to detail in the delivery has given us a brand that is loved by both customers and employees alike.
Charlie Hunt Founder and CEO Soak&Sleep
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