Soak&Sleep | Enhancing your relaxation | Retail
Taking on major retailers with a new name and brand in the bed and bath market.
Soak&Sleep, previously known as Duvet and Pillow Warehouse (DAPW), is a leading online retailer of duvets, pillows, bed linen, mattresses and towels. The existing name, logo and materials no longer reflected the company’s ambition to become the most trusted and desirable brand in its category. To realise that vision, the business needed a complete rebrand, one that could elevate its market position and inspire both customers and employees.
Details
Activities
Read more about the creative thinking behind this project, and why a logo isn’t always the most important part of your brand.
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