Learn how to create and grow your brand
With the Create Your Brand course, you can explore the ideas, skills, and creative thinking that help you build a brand that evolves with your ambition. A CPD-accredited programme that takes you through the fundamentals of branding.
Free access to all brand tools
Vault
Create your brand
This is the 90 second version of the Create Your Brand course, but if you have more time you can signup for free and get access to all the content and watch whenever you want, at whatever speed you want.
In six short video sessions, you’ll learn how strategy, creativity, and clarity combine to create a brand that feels true, relevant, and distinctive.
Each session includes practical worksheets and over thirty guided tasks designed to inspire you and help shape your brand strategy.
Session 1 Introduction What is a brand and how do you create one?
Without a clear vision, it’s difficult to establish a brand. In this session, we’ll explore the essentials of branding, helping you uncover what makes your brand unique and memorable. Through practical tools and creative exercises, you’ll start shaping a brand that connects with your audience and stands out in a crowded marketplace.
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Session 2 Insight How do you stand out from the competition?
To build a brand that stands out, you need more than great products—you need a deep understanding of your audience, your business, and your competition. This session explores how to create a positioning statement with a simple understanding of your ABC: Audience, Business, and Competition.
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Session 3 Story What is at the heart of your brand?
It doesn’t matter what you call it—your purpose, your why, or your core. This session helps you define a central belief that will guide all future business and brand decisions, ensuring clarity and consistency in how you present yourself.
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Session 4 Engage verbally Why do words matter and when to use them?
This session explores the role of words in branding, covering both naming and messaging. While visual engagement is crucial, the words come first. A strong verbal identity ensures clarity, consistency, and connection with your audience.
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Session 5 Engage visually How can your brand be creative and easy to use?
Take your brand from a blank sheet of paper to a bold, recognisable presence. This session focuses on creating consistency and impact across digital channels and customer touchpoints, ensuring a brand that is both flexible and memorable.
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Session 6 Brand architecture How can you introduce new products and services?
As your brand grows, managing multiple products and services can become complex. This session explains how to organise everything clearly so your audience understands what you offer, helping you build a structured, scalable brand.
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Tasks to help you throughout the course
Each session includes a set of structured worksheets with exercises and insights to help you create a distinctive and memorable brand. These worksheets are available in PDF, Word, and editable formats for you to download and update as you go.
