Energy UK | The trusted voice | Non-profit
Creating a clear and united brand for the UK’s leading energy trade association.
Energy UK represents more than 70 companies across the energy sector, from national providers to innovative new entrants. Together they generate over 90% of the UK’s electricity, supply energy to 26 million homes, and invest billions annually into the British economy. Following the merger of three industry bodies, the new organisation needed a single identity that could unite members, clarify purpose, and present a coherent voice to government, media, and the public.
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Read more about the strategic thinking behind this project, and why brand core is not the same as a strapline.
Finding your core
What’s the difference between a brand core and a strapline?
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What really stands out in the approach is the work that is put in to really understand the client and the issues. Creative ideas are therefore always rigorously thought through and appropriate to the client, as well as being exciting.
Will Roberts Head of Communications and Public Affairs Energy UK
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