SafeLives | Ending domestic abuse | Non-profit
Repositioning a national charity to put family safety at the heart of its mission.
Previously known as CAADA (Co-ordinated Action Against Domestic Abuse), SafeLives is a national charity working to end domestic abuse for good. The organisation provides research, training and practical support for professionals and agencies helping victims and families across the UK. After reviewing its five-year strategy, the charity recognised the need for a new brand that reflected its ambition and connected emotionally with a wider audience.
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Activities
Read more about the strategic thinking behind this project, and why having a clear vision is an important place to start.
A vision to keep all families safe
When CAADA became SafeLives, a hard-to-say name turned into a clear, memorable promise, “We won’t stop until every family is safe.” A strong vision only works when the brand helps people believe it.
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Read more about SafeLive’s Silver wins at the Transform Awards.
Silver Winner; Transform Awards 2016
SafeLives wins two awards at the Transform Awards Europe, 2016
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SafeLives is beginning to cut through to new audiences. Since the launch, our web visitors have more than quadrupled. In recent qualitative research amongst our audiences, the new attributes of our brand were being reflected back to us already, just months afterwards. Around the country, our team is helping more local areas put our ideas into practice. And all of that puts us in a better position to achieve our goal: we won’t stop until every family is safe.
Antonia Bance Director of Policy and Communications SafeLives
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