SafeLives | Ending domestic abuse | Non-profit
Repositioning a national charity to put family safety at the heart of its mission.
Previously known as CAADA (Co-ordinated Action Against Domestic Abuse), SafeLives is a national charity working to end domestic abuse for good. The organisation provides research, training and practical support for professionals and agencies helping victims and families across the UK. After reviewing its five-year strategy, the charity recognised the need for a new brand that reflected its ambition and connected emotionally with a wider audience.
SafeLives is beginning to cut through to new audiences. Since the launch, our web visitors have more than quadrupled. In recent qualitative research amongst our audiences, the new attributes of our brand were being reflected back to us already, just months afterwards. Around the country, our team is helping more local areas put our ideas into practice. And all of that puts us in a better position to achieve our goal: we won’t stop until every family is safe.
Antonia Bance Director of Policy and Communications SafeLives
See more untangled brands
Launching and embedding the brand for the UK’s biggest charity.
Bringing clarity and credibility to the organisation that speaks for the UK’s energy industry.
Unifying a digital radio brand to bring consistency across all platforms and territories.
Creating a name and brand identity to help secure investment for a new car retail platform.
Creating a new name, identity and brand system for a bed and bath retailer.
Creating a unified global campaign identity for the future of digital radio.