WorldDAB | Shaping the future of digital radio | Technology
Creating consistency, flexibility and simplicity for the global campaign to make radio digital
WorldDAB is the global industry forum for DAB digital radio, facilitating the adoption and implementation of broadcast digital radio based on DAB, the standard embraced by broadcasters across Europe, Asia Pacific and beyond. As digital radio continues to expand, WorldDAB needed a refreshed brand strategy to ensure its messaging remained clear, consistent and adaptable across multiple platforms.
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Activities
AI-fel Tower
An early experiment with AI image making that turned curiosity into creative direction.
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Defining a clear brand architecture strategy for Europe’s leading same-day delivery business.
Bringing clarity and credibility to the organisation that speaks for the UK’s energy industry.
Unifying a digital radio brand to bring consistency across all platforms and territories.
Creating a name and brand identity to help secure investment for a new car retail platform.
Repositioning a national charity to put family safety at the heart of its mission.
Taking on major retailers with a new name and brand in the bed and bath market.