Creating consistency, flexibility and simplicity for the global campaign to make radio digital
WorldDAB is the global industry forum for DAB digital radio facilitating the adoption and implementation of broadcast digital radio based on DAB, the digital radio standard adopted by broadcasters across Europe, Asia Pacific and beyond.
With a vision to ensure that every person can enjoy digital radio and DAB as the broadcast radio platform of the future, WorldDAB plays a significant role in developing evidence and convincing stakeholders and decision-makers of the benefits of DAB radio.
By sharing information and knowledge regarding the numerous benefits of DAB with the broadcast radio ecosystem globally, the communications and messaging needed to be conveyed with clarity and consistency.
Brand identity The existing brand needed to be refreshed to position DAB+ as the successor to FM. The existing material was inconsistent and becoming difficult to implement easily.
Brand guidelines A unified approach was required that could easily be adapted across different channels, including events and partnerships. More emphasis was placed on the needs of social channels alongside traditional media.
Brand campaign After resolving the brand identity and creating a standard that could be applied to all basic WorldDAB material and templates, we continued to work with the team to create campaign guidelines to ensure consistency and flexibility for the material produced for the various in-person and online events.
Campaign guidelines Creating new themes for each major event ensures there is standout for the key events, amongst the other day-to-day communications and activities.
Insight Audit Stakeholder engagement
Story Descriptor Naming conventions for events and committees
Engage Brand identity creation Brand identity guidelines Campaign creation Campaign guidelines Event templates for hybrid events