CitySprint Group | Evolving delivery | Technology
Creating a clear brand architecture and visual identity for Europe’s leading same-day delivery business.
CitySprint Group is the UK’s leading provider of same-day distribution and delivery services. As the business expanded into new markets and technologies, its growing portfolio of brands was becoming difficult to manage and communicate clearly. The challenge was to create a coherent structure that protected the strength of CitySprint while allowing new ventures to develop within a unified group identity.
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Activities
Read more about the strategic thinking behind this project, and how brand architecture, explained through crisps, can bring clarity to complex businesses.
Which flavour of crisps is your brand selling?
Brand architecture is like a crisp shelf — one brand, many flavours, or a full house of snacks?
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We needed a critical thinker who could help us determine the best way forward for the Group that offered a clear brand hierarchy and strategy, combined with someone who could also help us with a refreshed look and feel for our core heritage business. Nigel did a great job at helping us navigate the mine fields and delivered real value to the business.
Sally-Anne Cannings Group Marketing Director, CitySprint Group
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