Branding can seem overly complicated, so I demystify the process. Untangle Your Brand® helps founders and businesses build brands that are relevant, unique and memorable.

Why brands matter?

A brand is the emotional connection between your offer and your audience. It’s the feeling that makes someone choose you over the competition, a gut instinct that says, this feels right.

The Brand Doughnut™

My process starts with six simple questions that reveal what your brand stands for. At the centre sits your Brand Core, the jam the belief that connects everything you do

How to create a brand

Creating a brand isn’t just adding a logo to a website. It’s how you consistently bring all the elements together, positioning, messaging, colours, type, imagery and voice. I can help you with all of this, working across three phases.

Insight

Make it relevant Understand your audience, your business, and what sets you apart.

Story

Make it unique Define what you do, why it matters, and how it connects.

Engage

Make it memorable Bring your brand to life through words, visuals, and experience.

How we can work together

Clients

Work with me directly to create or evolve your brand.

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Agencies

Collaborate with me to add extra strategic and creative fuel to your projects.

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Consultants

Ask me about mentorship and other ways I can support your creative career.

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Explore the free tools to help you

Building a brand isn’t about guessing or luck. Use the free tools to find focus, shape your story, and bring every element together with clarity and purpose.

Untangle your brand check

Take a free check of your brand to identify which areas you should focus on, with personalised results in just a few minutes and a detailed report sent to you afterwards.

Take the check

Untangle your brand guide

Download the free guide to create your Brand Doughnut, which captures the essence of your brand. Now includes access to a custom AI that will interpret your results.

Download the guide

Untangle your brand course

Access the free course, 6 video lessons and over 30 worksheets, to help you understand more about branding so you can keep evolving your brand inline with your vision. See the full course

Find the best way for us to work together

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Keep on branding

Whether you’re starting out or scaling up, clarity changes everything.

Let’s untangle your brand and make it more relevant, unique, and memorable.

Book a chat