Branding can seem overly complicated, so I demystify the process. Untangle Your Brand® helps businesses build brands that are relevant, unique and memorable.
Why brands matter
A brand is the emotional connection between your offer and your audience. It’s the feeling that makes someone choose you over the competition, a gut instinct that says, this feels right.
The Brand Doughnut™
My process starts with six simple questions that reveal what your brand stands for. At the centre sits your Brand Core, the jam, the belief that connects everything you do
Explore my world of branding
Here you’ll find everything I’ve created to help businesses understand branding more deeply, get inspired, and take action. It brings together my work, tools, writing, and ideas, an open archive of the creative journey so far. You can read even more on my content site Blah, Blah, Blah.
How I can help you create a brand
Creating a brand isn’t just adding a logo to a website. It’s how you consistently bring all the elements together, positioning, messaging, colours, type, imagery and voice. I can help you with all of this, working across three phases.
Insight
Make it relevant Understand your audience, your business, and what sets you apart.
Story
Make it unique Define what you do, why it matters, and how it connects.
Engage
Make it memorable Bring your brand to life through words, visuals, and experience.
Explore the free tools to help you
Building a brand isn’t about guessing or luck. Use the free tools to find focus, shape your story, and bring every element together with clarity and purpose.
Untangle your brand check
Take a free check of your brand to identify which areas you should focus on, with personalised results in just a few minutes and a detailed report sent to you afterwards.
Take the check
Untangle your brand guide
Download the free guide to create your Brand Doughnut, which captures the essence of your brand. Now includes access to a custom AI that will interpret your results.
Download the guide
Untangle your brand course
Access the free course, 6 video lessons and over 30 worksheets, to help you understand more about branding so you can keep evolving your brand inline with your vision. See the full course
Discover more
There’s more than one way to untangle your brand.
Writing about brands, bands and creativity.
A monthly in person networking event.
Keep on branding
Whether you’re starting out or scaling up, let’s untangle your brand and make it more relevant, unique, and memorable.
Book a chat