A global face for radio

Insight As the platform expanded internationally, each country developed its own local branding. The result was confusion for users and partners alike. Smart speaker manufacturers and car brands, including Sonos and Amazon, could only display one logo worldwide. Radioplayer needed a consistent, recognisable identity that still allowed flexibility for local markets.

Story Through stakeholder interviews and workshops across all territories, we defined a single global identity built on the belief that listening to the radio should be a simple, pleasurable experience — Radiopleasure.

A new logotype combines the letter R (for radio) with a distinctive play symbol (for player), becoming a universal mark for the app and every Radioplayer touchpoint. This sits at the heart of a unified brand architecture, aligning each national Radioplayer while allowing space for local expression and campaigns

Engage Each territory can now apply its own tone and imagery while using consistent templates, guidelines, and motion rules. The play symbol became a flexible graphic device, animated across screens and used creatively in campaigns.

The new identity was launched globally with an updated app and unified campaign: Radio everywhere. Supported by outdoor, digital, and radio advertising, it established Radioplayer as a credible, consumer-facing brand alongside Spotify, TuneIn and Amazon Music.

Clarity The rebrand brought order to global complexity. Radioplayer partners across Europe and beyond now share a single, recognisable face for radio. The new identity has been embraced worldwide, attracting new members and aligning the platform’s future expansion.

Insight Audit Stakeholder interviews

Story Brand core Brand architecture

Engage Brand identity creation Brand identity guidelines Global artwork templates PowerPoint and social media templates Animations