Cancer Research UK | Pioneering our tomorrows | Non-profit
Launching and embedding the brand for the UK’s biggest charity.
Cancer Research UK funds more than half of the UK’s cancer research, supporting over 4,000 scientists, doctors and nurses dedicated to bringing forward the day when all cancers are cured. As the organisation prepared for one of the largest rebrands in the charity sector, communication inside the organisation was just as vital as the design itself.
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PIN Creative played a key role in helping us bring our new brand to life both internally and externally. They’re smart, passionate and understand how to translate brands effectively into strong ideas and creative that engages people. They’re also strong brand guardians, helping us build and protect our brand as well as positively challenging our decisions to make sure we do things in a considered way.
Rhiannon Lowe Brand Manager, Brand Team Cancer Research UK
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