Ozon | We do more | Retail
Taking on Amazon, Expedia and FedEx, with Russia’s #1 retailer
Ozon began as an online bookshop and grew into Russia’s largest eCommerce platform, spanning shopping, travel and courier services. Competing with the scale of Amazon, Expedia and FedEx, the business needed one brand to connect every offer and express a single belief, to make life easier for every customer.
Details
Activities
Read more about the strategic thinking behind this project and why you can’t control how cool your brand is.
Where is your brand on the cool wall?
A simple workshop task that reveals how people really feel about brands. Cool isn’t fixed. It shifts with culture, confidence and time.
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