Untangle Your Brand®
Creating brands that are relevant, unique and memorable.
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Real life business

GoToJo | Real life business | Professional

A confident, fearless brand built on real-life business support.

When Johanne Stimpson reached out, her business had momentum but not focus. GoToJo was known for energy and experience, yet its story was scattered. She wanted a brand that reflected her straight-talking style, the depth of her support and her belief that real business happens face to face. The aim was to define a clear message and identity that would help her show up with confidence and attract the right kind of clients.

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Read more about the creative thinking behind this project, and how influence can be accidental not always intentional.

Accident or influence

The creative brain never really stops. It just needs something good to feed on.

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Accident or influence
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I found the Untangle Your Brand Boost session insightful and enjoyable. Getting everything out of my head and onto paper really helped. Nigel was calm and engaging throughout, and I’d recommend this to anyone who wants a clear, succinct way of talking about their business and visual identity. Nigel, you’re a star.

Johanne Stimpson

Founder, GoToJo, Business Coaching Untangle Your Brand Boost September 2023

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