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Stories that sell

Deborah Ager | Stories that sell | Professional

Saving hours of time so a business owner can get on with what they do best (helping write business books).

With years of experience in writing, editing and content strategy, Deborah Ager helps consultants and coaches craft powerful stories for their books, websites and email campaigns. As her business expanded to include Stories That Sell and The Anti-Boring Club, she needed a consistent brand she could manage herself, one that reflected her creativity and professionalism, while freeing her to focus on her craft.

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Insight Deborah’s challenge wasn’t content, she already had brilliant words. What she needed was a brand system to match her clarity and skill, one she could use independently without designer input. We explored how her natural love of photography and her eye for language could combine to create a visual and verbal identity she could own completely.

Story Through an Untangle Your Brand Boost workshop, we refined Deborah’s positioning and messaging, capturing her blend of insight and creativity. Rather than separating writing and visuals, we made them work together, her own photographs became brand assets, her words the foundation for design. The result was a tone and look that felt personal, sharp and recognisably hers.

Engage We built a clear brand guide and flexible set of templates for social media, presentations and workbooks. Each one made it simple for Deborah to create on-brand materials quickly, without losing consistency or style. The system was light, practical and designed to scale with her growing offers.

Clarity Deborah now produces her own branded content with ease, blending her photography and writing to create a distinctive presence online. The framework saves her hours each week, strengthens her authority, and keeps her voice at the heart of her brand.

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Activities

Insight Untangle your brand boost

Story Messaging by Deborah!

Engage Visual identity Documentation Templates

Read more about the creative thinking behind this project, and how you can take ownership of your own brand creatively.

Why you should DIY

The strongest brands often start with what you already have.

blah.untangleyourbrand.com

Why you should DIY
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His Insight – Story – Engage approach helped me infuse my voice into how I speak about my work and refine my offerings. His suggestions for how to use my existing brand elements added style and depth to the online presentation of my business. The time I spent creating assets for my brand was greatly reduced and I had a brand guide I could share with assistants who did design work for me.

Deborah Ager Nonfiction Book Editor & Writing Coach Untangle Your Brand Boost, August 2021

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