The Splash Lab | Small space. Big impact. | Retail
Creating clarity and confidence for a design-led manufacturer redefining the modern washroom.
The Splash Lab designs and manufactures modular washroom products for commercial, corporate and public spaces. From Apple’s headquarters in California to The Design Museum and Westfield shopping centres, their products bring design thinking and technical precision to one of the most overlooked parts of architecture.
After rebranding from Lovair and opening a new showroom in Clerkenwell, the business had grown rapidly across the UK, Europe and the US. The next step was to define what The Splash Lab stood for, not just visually, but verbally. The team needed a consistent way to describe what made them different and why it mattered.
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Activities
Read more about the strategic thinking behind this project, and why everyday objects can inspire your brand story.
The ice cream test
Why the best brand insights often come from the everyday.
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