Change your world

Insight The brief was simple but ambitious: “Create something you can’t see at first, but once you see it, you can’t unsee it.” The brand needed to express transformation, to feel alive, adaptable and meaningful to both corporate clients and busy parents.

Story Through a creative workshop, we explored the dual nature of Body Mind Business and its two audiences. The idea of transformation became central. The butterfly, a natural symbol of change, emerged as the core concept, but it needed its own twist. We integrated the initials BMB into the form, creating a mark that held both structure and freedom. Debra supplied sketches and drawings throughout the process, shaping the symbol by hand. That collaboration made the design deeply personal and true to her creative nature.

Engage We developed a bold and flexible visual identity around the new monogram. Colour, motion and type were chosen to reflect optimism and transformation. The butterfly symbol can stand alone, animate for video use, or sit within a structured layout for print and online applications. Change your world became the brand descriptor, a clear reflection of the business’s purpose.

Clarity The new identity captures the spirit of transformation that defines Debra’s work. It’s strong, adaptable and instantly recognisable across platforms. The collaborative design process gave Debra confidence and ownership, the brand feels like it came from her, not just for her.

Insight Creative workshop Customer analysis

Story Messaging

Engage Visual identity Documentation Animation