Access Self Storage | Storage made simple | Retail
Rebranding a national storage business by putting simplicity at the heart of every experience.
Access Self Storage is one of the UK’s top three storage brands, offering units for homes, businesses and offices. With low awareness across the sector and little difference between competitors, customers tended to shop on price. The challenge was to help Access stand apart by redefining what good service looked and felt like, simple, friendly and consistent.
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As a result of the rebrand staff feel more confident in Access’s future, there is a greater understanding of the company values and what the brand means. The whole exercise has raised the stakes in terms of internal perception of the organisation as a professional and modern entity.
Jill Martin Marketing Manager Access Self Storage
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