ABRSM | The Power of Music | Non-profit
Bringing the power of music to the heart of global music education.
ABRSM (The Associated Board of the Royal Schools of Music) is the world’s leading provider of graded music exams and assessments, with over 600,000 candidates in more than 90 countries. As an educational charity, it also publishes music, supports teachers, and influences music education policy around the world. After more than a century of growth, ABRSM had outgrown its identity as simply an exam board. It needed a unified brand that could reflect its full role in global music education, a brand that celebrated both its authority and its emotional impact.
Details
Activities
The rebrand created a greater sense of corporate cohesion, including the development of an internal communications strategy to ensure greater understanding across the organisation. We now have a unified visual identity for all products and services, and greater consistency across disparate territories.
Ben Selby Business Development Director ABRSM
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