Protecting innovation. Enabling growth.

Insight

The existing brand felt conventional and institutional, in a sector dominated by legal language and transactional relationships. The reality was different: Vicki’s approach was clear, approachable and commercially focused, helping founders understand not just how to protect innovation, but how it supports long-term growth.

A key moment in the project came from a simple thought:

ideas can start anywhere, even on a beer mat.

That became the foundation of the wider narrative, that behind every successful business is often a small spark of innovation that needed the right guidance to grow.

Story

Through a structured repositioning process, we redefined Strachan IP around clarity, confidence and innovation, creating the IDEA Framework:

Identify, Defend, Expand and Advise.

It transformed a complex professional service into a clear journey, from early-stage innovation into valuable commercial assets.

At the centre of the brand sits a simple belief:

Innovation only fulfils its potential when it is clearly understood, properly protected and commercially aligned.

Engage

The strategy became a complete identity system: logo refinement, typography, colour, messaging, visual assets and a structured client portal supporting implementation across digital and print.

Clarity

Strachan IP now speaks the language of the innovators it serves, not the language of the law.

Insight Untangle your brand mastery

Story Product naming Process naming Website copy

Engagement Visual identity Visual properties Documentation Website creative direction