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Fixing education recruitment

Appoint-ED | Fixing education recruitment | Professional

Improving schools by focusing on the permanent staff that make them work.

Kellie Gordon had built a successful recruitment business, but her brand no longer reflected the scale or quality of her work. We refined her story, restructured her offer and built an identity that reflects her belief in people-first education.

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Details

Insight The brand had fallen behind the business. It needed a clear position that captured Kellie’s expertise and her commitment to improving schools through long-term placements.

Story We revisited the brand from the inside out, connecting Kellie’s values and voice to the promise of helping schools thrive. The process clarified her purpose and uncovered the need for a structured naming system and a signature method, now called ACTION-plan.

Engage With the new positioning established, we translated the strategy into a professional yet personal visual identity. I directed the creative development, aligning design, copy and site structure so everything felt consistent and easy to use. The refreshed website reflects the business as it stands today and has room to grow.

Clarity The rebrand gave Kellie confidence and visibility. Her business now attracts the right clients and communicates its impact clearly, positioning Appoint-ED as a trusted partner in education recruitment.

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Activities

Insight Untangle your brand mastery

Story Product naming Process naming Website copy

Engagement Visual identity Visual properties Documentation Website creative direction Website development by Salthouse Digital

Brand photography by Becky Wright

Read more about the creative thinking behind this project, and why a logo isn’t always the most important part of your brand.

No logo, no brand???

How patterns and visual themes can build a stronger brand identity.

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No logo, no brand???
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Rebranding with Nigel has been a key part of me stepping up, being more visible and moulding the business into what I want to be known for. If you feel like your brand isn’t quite you, speak to Nigel, he’ll help you to make sense of it all!

Kellie Gordon

Founder, Appoint-ED, Recruitment Consultant Untangle Your Brand Mastery April 2023

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