Fixing education recruitment

Insight The brand had fallen behind the business. It needed a clear position that captured Kellie’s expertise and her commitment to improving schools through long-term placements.

Story We revisited the brand from the inside out, connecting Kellie’s values and voice to the promise of helping schools thrive. The process clarified her purpose and uncovered the need for a structured naming system and a signature method, now called ACTION-plan.

Engage With the new positioning established, we translated the strategy into a professional yet personal visual identity. I directed the creative development, aligning design, copy and site structure so everything felt consistent and easy to use. The refreshed website reflects the business as it stands today and has room to grow.

Clarity The rebrand gave Kellie confidence and visibility. Her business now attracts the right clients and communicates its impact clearly, positioning Appoint-ED as a trusted partner in education recruitment.

Insight Untangle your brand mastery

Story Product naming Process naming Website copy

Engagement Visual identity Visual properties Documentation Website creative direction Website development by Salthouse Digital

Brand photography by Becky Wright