Improving schools by focusing on the permanent staff that make them work.
Kellie had been in business for a while and developed a successful offer to support schools with their permanent operations roles. The brand and messaging hadn’t kept up with the evolution of the business, still relying on a website with much older content from when the business was launched.
Untangle your brand
Kellie joined the Untangle Your Brand Mastery course, and over six sessions the programme helped her understand why the business matted so much to both her and her clients. It reconnected her love for education at a deeper level.
Create your brand
After the sessions I was quickly able to translate my knowledge into an effective branding strategy – starting by writing compelling messaging, developing a name for the process “ACTION – plan” and services naming, before moving onto creative the visual elements that reflected Kellie’s desire to be professional but with a lively edge.
I also played a pivotal role as creative director during the website development, ensuring every detail was spot-on; from concept stage through to delivery. The result is a future-proofed site reflecting who Kellie is today while remaining adaptable for tomorrow's needs.
Working through the Untangle Your Brand Mastery sessions brought out my deeper passion for education recruitment and helped me understand more about branding, which Nigel then expertly translated into a brand which is both professional and lively. Rebranding with Nigel has been a key part of me stepping up, being more visible and moulding the business into what I want to be known for. If you feel like your brand isn’t quite you, speak to Nigel, he’ll help you to make sense of it all!
Kellie Gordon Founder, Appoint-ED, Recruitment consultant Untangle Your Brand Mastery April 2023