Session 2; Insight

Insight

How do you stand out from the competition?

To build a brand that stands out, you need more than great products—you need a deep understanding of your audience, your business, and your competition. This session explores how to create a positioning statement with a simple understanding of your ABC: Audience, Business, and Competition.

Downloads You don’t need to do all the tasks, but it’s better to complete the positioning task before moving on to the next session.

These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.

Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.

Session 2 Quiz; test what you’ve learned

Session 2 Feedback; provide input to improve the session

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