What is at the heart of your brand?
It doesn’t matter what you call it; your purpose, your why, your core or your jam. This session shows how to create a central belief that can guide all your future business and brand decisions.
Understand more about
– Simplifying your offer – Define your values so they are relevant to your audience – Connect your vision to your mission – Create a central core belief that will help guide all your future brand, sales and marketing activities by understanding the offer, values, and mission – Craft your story brand story using the Brand Doughnut, to keep it simple and meaningful.
Tasks include; prioritise your offer, defining your values, creating your mission, creating a brand core, fill your Brand Doughnut, writing a brand summary story
Video quick links
Downloads You don’t need to do all the tasks, but it’s better to complete the brand core task before moving on to the next session.
Online workbooks These digital workbooks will store all your content created throughout the course, and are free to access, with the content being downloaded as a PDF. Follow the link to an external site and create a free profile to save your progress. Currently there is no ability to upload images.