Story
What is at the heart of your brand?
It doesn’t matter what you call it—your purpose, your why, or your core. This session helps you define a central belief that will guide all future business and brand decisions, ensuring clarity and consistency in how you present yourself.
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Understand more about
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Video quick links
Downloads You don’t need to do all the tasks, but it’s better to complete the brand core task before moving on to the next session.
UYB_JOURNAL_3_UPDATE_25.pdf682.9KB
UYB_JOURNAL_3_UPDATE_25.docx532.5KB
These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.
Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.
Session 3 Quiz; test what you’ve learned
Session 3 Feedback; provide input to improve the session
