Untangle Your Brand®
Creating brands that are relevant, unique and memorable.
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Session 3; Engage visually

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Engage visually

How can your brand be creative and also easy to manage?

Your visual identity brings everything you’ve built so far to life. This session explores how to express your author brand through visuals that feel consistent, recognisable, and true to your stories.

While the content here is taken from Module 5 of the core Untangle Your Brand course, the principles are universal. Visual identity shapes how readers recognise your work, on a book jacket, a website, or a social post. It helps you build trust and evoke emotion before a single word is read.

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Understand more about

  • Exploring concepts for key brand elements (logo, colour, typeface, imagery).
  • Developing ideas yourself or working effectively with professional designers.
  • Creating distinct visual properties beyond just a logo.
  • Balancing consistency (for recognition) and flexibility (to keep things fresh).
  • Applying your brand identity across different channels and formats.
  • Keeping brand guidelines simple and practical for easy implementation.

Tasks include; defining your brand personality and visualise it, creating applications, documenting your brand

In time, this module will be adapted specifically for authors, but the foundations you’ll explore here remain essential for any creative brand. Treat it as an introduction to how visuals communicate personality and tone, complementing the story and messaging you’ve already defined.

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Video quick links

Engage visually

What is brand personality?

5.1 Define your brand personality

How to create a brand (visually)

Concepts; 5.2 Visualise your brand personality

Development; Elements (logos, colours, fonts, imagery)

Applications; 5.3 Think big, think small

Documentation; 5.4 Brand elements

Downloads You don’t need to do all the tasks, but it’s better to complete the vision task before moving on to the next session.

UYB_JOURNAL_5_UPDATE_25.pdf753.4KB
UYB_JOURNAL_5_UPDATE_25.docx755.9KB

These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.

Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.

Session 5 Quiz; test what you’ve learned

Session 5 Feedback; provide input to improve the session

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All tools for authors