Work with me to create your brand from scratch or evolve your existing brand.
All projects start with the development of the Brand Doughnut™ to help understand your business and find out where to focus. A successful brand will have a strong ‘brand core’ a central belief that aligns all the activities of the business.
Insight (make it relevant; understand the market, audience and competition)
Story (make it unique; what you do, how you do it and why it matters)
Engage (make it memorable; verbal identity and visual identity)
With a clearly defined brand, the activities required typically fall into several categories.
Working through the Brand Doughnut to gain insight and direction for your brand.
Articulate your company values, proposition and mission and write key content and messages.
Find a unique name for your business that will get you noticed.
A visual identity that connects with your audience and stands out from others.
Simplify an organisation’s brands and products so customers understand them better.
Ensure you, and anyone else can create communications quickly and consistently.
How much does it cost? How long does it take?
Well, that depends on your needs, but it’s the question I usually get asked at the start, so here is a rough guide. All projects are fully detailed before commencing work and tailored to your specific requirements. Typical branding projects require a combination of different stages and projects range between £3,000 to £8,000.
Defining the brand framework From £1,000 to £2,000 (2 weeks plus) Messaging and brand story creation From £1,000 to £2,000 (2 weeks plus) Naming including domain recommendations From £1,000 to £3,000 (3 weeks plus) Creating visual identity elements and applications From £3,000 to £8,000 (4 weeks plus) Organising brand and product architecture From £1,500 to £2,500 (3 weeks plus) Guiding documentation and templates From £1,000 to £2,500 (3 weeks plus)