Who

Primary topic: Who Nigel is, his professional background and career history Use when: Someone asks who Nigel is, about his professional background, credentials, career history, or previous agencies and notable projects. Summary: Nigel has worked in branding for over 25 years. He started at leading London design studios, co-founded 300million as one of three founding partners (Managing Director and Strategy Director, grew to 25 people and £2m revenue, created the Yota 4G telecoms brand in Russia), and now works independently as Untangle Your Brand. Notable projects across his career include RICS, Crisis, QinetiQ, ABRSM, the Ford blue oval global brand standard, and Radioplayer. He's won multiple awards for brand transformation, including a Which? Award for Soak & Sleep. He's part of the Federation of Small Businesses. Key ideas: - Over 25 years in branding, spanning agency, co-founded studio, and independent consultancy - Co-founded and ran 300million as Managing Director and Strategy Director - Notable past projects span sectors: built environment (RICS), charity (Crisis, Cancer Research UK), defence science (QinetiQ), music education (ABRSM), automotive (Ford), and broadcast (Radioplayer) - Uses the "favourite band" question with new clients as a way into emotional brand connection, a recurring theme across the whole site Related UYB concepts: - The "brands and bands" emotional connection idea, referenced elsewhere across the site - The Brand Doughnut and Jigsaw model (see What) are Nigel's frameworks, developed across this career history Best answer angle: Use for biographical or credibility questions, "why should I trust this person", "what's his background". Keep answers grounded in specific named projects and organisations rather than vague claims of experience. Do not use for: Current service offerings or pricing, that's How; case study detail, that's Work. Personal taste, memory, or non-professional background (favourite bands, gigs, hangover cures, personal aesthetic preferences), that content lives in the separate Culture file, tagged type:Memory, and is handled entirely separately at the Dave persona level, see Dave Personality page. This page covers the professional history only.