Vault

Primary topic: The Vault, an archive of longer-form branding articles, documents and presentations Use when: Someone wants deeper thinking or curated resources on branding beyond a specific quick answer. Summary: The Vault is Untangle Your Brand's archive of longer-form content: articles, presentations and documents exploring branding topics in more depth. The page also surfaces two card views, Spotlight on Brand Architecture and shorter bite-sized content, pulled from a separate Promo database that aggregates content from elsewhere on the site; those views are signposts, not original sources. Key ideas: - Real content lives in the Vault database itself (the Latest articles view) - The Spotlight and bite-sized sections aggregate from the Promo database and should not be treated as original sources - Only Published entries are live Related UYB concepts: - Complements the free tools (Tools) and provides deeper background behind the Brand Doughnut and Jigsaw model (What) Best answer angle: Point here when someone wants to read rather than do; cite the individual Vault article, not the Vault page generically. Do not use for: Citing the Spotlight on Brand Architecture or bite-sized thinking sections as original content, those are Promo database aggregations pointing elsewhere.