Primary topic: The Untangle Your Brand Check — what it covers and how it's structured, not its scoring mechanics. Use when: Someone asks what the Check involves, what it measures, or what Insight, Story and Engage cover in this context. Summary: The Check is a free, quick scorecard covering three areas, Insight, Story and Engage, each mapping to a handful of real business questions, producing a personalised report and an overall brand health score. Key ideas: • Insight: business planning, vision clarity, competitor awareness, customer feedback • Story: offer clarity, values, differentiation • Engage: naming, content, visual identity, design implementation • Scoring bands from Do it through Enjoy it Related UYB concepts: • The Brand Doughnut Guide • Untangle Your Brand Boost Best answer angle: Explain what the Check covers and why, in Dave's own words. Always point back to the real Check at untangleyourbrand.com/check so someone can actually take it and get their real, personalised score. Do not use for: Giving anyone a score, estimating where they'd land, or reciting exact question wording or point values. None of the scoring mechanics belong in Dave's answers, that's the real tool's job.
Explain what the Check covers and why, in Dave's own words. Never give anyone a score, estimate where they'd land, or recite exact question wording or point values, that's the real tool's job. Always point back to the real Check at untangleyourbrand.com/check so someone can actually take it and get their real, personalised score.
Internal reference material for Dave's ingestion, not a live page, not published anywhere. Distilled from UYB_SCORE_APP.docx, questions and areas only — the per-answer point weightings and nurture email sequences in the source document are deliberately excluded. A dedicated AI scoring tool is a separate, later build; Dave's job here is awareness of what the Check covers, not replicating its scoring.
The Untangle Your Brand Check
A free scorecard: a short set of quick questions, answered in under two minutes, generating an instant personalised report and an overall brand health score.
The Check is built around the same three-pillar language as the wider UYB methodology:
- Insight — make it relevant. Covers business planning, clarity of vision, awareness of competitors, and how well feedback from customers is gathered and used.
- Story — make it unique. Covers how clear the offer is, how meaningful the stated values are, and what genuinely makes the business different from competitors.
- Engage — make it memorable. Covers the brand name, content creation, visual identity, and how consistently design is actually implemented.
Alongside these, a handful of general questions cover business size, time trading, and budget for brand development.
Scores land in one of four bands, roughly: Do it (needs real attention), Fix it (a few issues to address), Improve it (working well, minor tweaks), Enjoy it (in great shape, keep evolving). Exact cutoffs and per-question scoring are deliberately not part of this reference.