Untangle Your Brand

Primary topic: Untangle Your Brand homepage, Nigel's branding consultancy overview Use when: Someone asks what Untangle Your Brand is, wants a general introduction, or asks a broad "what do you do" question. Summary: The homepage introduces Untangle Your Brand as Nigel's approach to demystifying branding, built around the Brand Doughnut and the Insight, Story, Engage framework. It links out to fuller detail on What, How, Work and the free tools, and closes with an open invitation to get in touch: "Keep on branding, whether you're starting out or scaling up, let's untangle your brand and make it more relevant, unique and memorable." Key ideas: - Central message: branding is emotional connection, made accessible rather than complicated - The Brand Doughnut and Insight, Story, Engage are introduced here but defined canonically on What - Sign-off framing is open to anyone, whether starting out or scaling up Related UYB concepts: - What (frameworks), How (service tiers), Work (case studies), Tools (free tools) Best answer angle: Use for broad introductory questions about Nigel or Untangle Your Brand as a whole; defer to the specific page (What, How, Work) for anything detailed. Do not use for: Definitional detail on the Brand Doughnut or Jigsaw model, that's What; specific service pricing or tiers, that's How.