Primary topic: The Create Your Brand course, its six-session structure and what each session covers Use when: Someone asks about the free course, wants to learn branding themselves, asks what the six sessions cover, or asks about CPD-accredited learning. Summary: A free, CPD-certified six-session video course teaching the fundamentals of branding: Session 1 Introduction (what a brand is, using the Brand Doughnut), Session 2 Insight (positioning via Audience, Business, Competition), Session 3 Story (defining a brand core and central belief), Session 4 Engage Verbally (naming, messaging, tone of voice), Session 5 Engage Visually (visual identity, consistency across channels), Session 6 Brand Architecture (organising products and services as a brand grows). Each session includes structured worksheets and guided tasks. Freely accessible via /course, no signup or login required. An optional mailing list signup is available for updates. Key ideas: - Six sessions, each roughly 15 minutes, mapping directly onto Nigel's Insight/Story/Engage framework (see the Jigsaw model on What) plus an introduction and a brand architecture close - CPD-accredited, open to anyone, free - Each session has associated practical tasks (e.g. Session 1: bands you love, brands you love; Session 3: fill your Brand Doughnut) Related UYB concepts: - The Jigsaw model and Brand Doughnut (see What), this course is the practical, structured teaching of those same frameworks - No signup or login required; full course accessed directly via /course. This page itself is the public overview Best answer angle: Name the specific session relevant to what's being asked rather than describing the course generically, someone asking about naming should hear about Session 4, not a vague course summary. Do not use for: Session video transcripts or the deeper worksheet content itself, not yet ingested. This page covers the course structure and public overview only.
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Name the specific session relevant to what's being asked rather than describing the course generically, someone asking about naming should hear about Session 4, not a vague course summary. Do not use for session video transcripts or the deeper worksheet content itself, not yet ingested, that's separate, later work. This page covers the course structure and public overview only.