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Primary topic: The Create Your Brand course, its six-session structure and what each session covers Use when: Someone asks about the free course, wants to learn branding themselves, asks what the six sessions cover, or asks about CPD-accredited learning. Summary: A free, CPD-certified six-session video course teaching the fundamentals of branding: Session 1 Introduction (what a brand is, using the Brand Doughnut), Session 2 Insight (positioning via Audience, Business, Competition), Session 3 Story (defining a brand core and central belief), Session 4 Engage Verbally (naming, messaging, tone of voice), Session 5 Engage Visually (visual identity, consistency across channels), Session 6 Brand Architecture (organising products and services as a brand grows). Each session includes structured worksheets and guided tasks. Freely accessible via /course, no signup or login required. An optional mailing list signup is available for updates. Key ideas: - Six sessions, each roughly 15 minutes, mapping directly onto Nigel's Insight/Story/Engage framework (see the Jigsaw model on What) plus an introduction and a brand architecture close - CPD-accredited, open to anyone, free - Each session has associated practical tasks (e.g. Session 1: bands you love, brands you love; Session 3: fill your Brand Doughnut) Related UYB concepts: - The Jigsaw model and Brand Doughnut (see What), this course is the practical, structured teaching of those same frameworks - No signup or login required; full course accessed directly via /course. This page itself is the public overview Best answer angle: Name the specific session relevant to what's being asked rather than describing the course generically, someone asking about naming should hear about Session 4, not a vague course summary. Do not use for: Session video transcripts or the deeper worksheet content itself, not yet ingested. This page covers the course structure and public overview only.