Tools database

A simple test to understand where you stand today and what to focus on next.

Primary topic: The Untangle Your Brand Check, a self-assessment tool Use when: Someone wants a quick, personalised read on their brand's current state. Summary: A short interactive questionnaire, embedded from an external quiz platform, giving an instant personalised score plus a fuller written report emailed within 24 hours. Key ideas: - Free and self-serve - Results are personal, not general content - Report delivery is by email Related UYB concepts: - Complements the Brand Doughnut (What) - A personal starting point before choosing a service tier (How) Best answer angle: Point here when someone wants to assess their own brand rather than read generally. Do not use for: Quoting specific scores or report content, nothing is retrievable since results are private.

A simple test to help you decide between a corporate or personal name.

Primary topic: The Untangle Your Brand Name tool, personal versus corporate naming Use when: Someone is deciding what to call their business, specifically personal name versus a separate brand name. Summary: A short interactive quiz, embedded from an external platform, helping someone decide whether a personal or corporate name fits their business better. Key ideas: - Narrow, specific decision tool, not general naming or identity guidance - Free and self-serve Related UYB concepts: - Complements broader naming and identity work covered in How and in Work case studies Best answer angle: Use specifically for the personal-vs-corporate naming question. Do not use for: General brand naming advice, this tool answers one specific question only.

Six key questions you should ask to bring clarity to your brand.

Primary topic: The Untangle Your Brand Guide, a free downloadable Brand Doughnut worksheet Use when: Someone wants a practical framework to define their brand themselves. Summary: A free download built around the Brand Doughnut, six key questions clarifying audience, difference and central belief, delivered via a sign-up form, with an optional link to explore results further with ChatGPT. Key ideas: - Practical companion to the Brand Doughnut theory on What - Roughly half an hour, self-guided - The AI follow-up step is genuinely optional Related UYB concepts: - The Brand Doughnut and Jigsaw model (What) - A natural next step after Check if someone wants to build rather than just score Best answer angle: Point here when someone wants to work through their own brand rather than book time directly. Do not use for: Quoting the six questions verbatim, the guide itself is the source, point people to download it.

Learn how to create a brand that feels relevant, unique and memorable.

Primary topic: The six individual Create Your Brand course sessions (video, worksheets, quizzes) Use when: Someone wants the actual content of a specific session, not just an overview of what the course covers (the overview lives on Learn, /learn). Summary: This page holds the live course sessions themselves. It is reached via the Learn overview page, not through top-level navigation, and is freely accessible with no login or signup required. Key ideas: - Not in main nav; accessed via /learn - Page+database: intro plus inline session database Related UYB concepts: - Learn (/learn) is the public overview and entry point; this page is where the sessions actually sit Best answer angle: Defer to Learn for general course questions; use this page only once someone wants a specific session's detail. Do not use for: Session-level content itself (video, worksheets, transcripts) is not yet ingested, Part 2 of this project is paused. Treat this dave:geo as a placeholder until that work happens.

Get inspired about branding

Primary topic: Curated external links for naming, identity and creative tools Use when: Someone wants recommended third-party tools or resources for fonts, colour, imagery, domains or AI apps. Summary: A hand-picked, regularly updated list of external resources across naming, visual identity and creative tooling, organised by category. Genuinely useful once published, holds real potential as a source once it goes live. Key ideas: - Genuinely a links page, not original content - Categories span naming, identity elements, apps and AI tools Related UYB concepts: - Practical companion once someone's already working through Guide or Check Best answer angle: Point here only once this page is published; currently unpublished and should not be cited as live. Do not use for: Citing as a live page while Published remains No, check status before referencing.

Dave's part brand strategist, part vinyl obsessive. Ask him something specific for a straight answer from what's written, or something looser to sit with.

Primary topic: Chat with Dave, Nigel's AI assistant, embedded directly on the site Use when: Someone wants to ask a specific question rather than browse the site, or wants to talk something through conversationally. Summary: Dave is Nigel's AI representation, embedded as a live chat widget. He answers specific questions from what's actually been written and published, never invented, and can sit with looser, more open questions rather than rushing to a fixed answer. Key ideas: - Part brand strategist, part vinyl obsessive, listens more than he talks - Sources every specific answer from real content, never fabricates - Handles both direct and exploratory questions Related UYB concepts: - Complements every other page and tool on the site, since Dave can draw on all of them in conversation Best answer angle: Point here when someone would rather ask than read. Do not use for: Quoting specific past conversations, none are stored; Dave has no memory of what other visitors have discussed.