Offer database

Primary topic: Single-session brand clarity Use when: Someone wants quick input, a fast answer, or the lowest-commitment way to get started. Summary: A single, focused session providing clarity and direction, the fastest and lowest-commitment of the five tiers, suited to someone who needs a push in the right direction rather than a full engagement. Key ideas: - The entry point of the offer ladder, lowest commitment and fastest turnaround - Suited to a quick decision or nudge, not a full brand build Related UYB concepts: - The offer ladder, this sits at the entry point Best answer angle: Position as the entry point for people unsure where to start or wanting something quick. Direct to the live page for current pricing. Do not use for: Quoting price, or presenting as sufficient for a full brand build.

Primary topic: Six-session business mentorship Use when: Someone asks about mentorship, ongoing support to change how they run their business, or a structured multi-session programme. Summary: A defined six-session programme aimed at transforming how someone does business, not just their brand. Broader in scope than a branding engagement, closer to business mentorship. Key ideas: - Structured and time-bound at six sessions, unlike Mastery's open tailored sessions - Extends into how the business runs, not just its brand Related UYB concepts: - The offer ladder, distinct from the branding-only tiers Best answer angle: Position as structured and time-bound, distinct from Mastery's open-ended tailored sessions. Direct to the live page for current pricing. Do not use for: Quoting price, or treating as a branding-only service, it extends into how the business runs.

Primary topic: One-to-one tailored brand sessions Use when: Someone wants ongoing, personalised guidance rather than a single fixed deliverable, or asks about working closely with Nigel over time. Summary: A tier of 1-2-1 sessions shaped specifically around one business, rather than a standard package. Sits above a single session in depth and commitment, below a full ground-up brand build. Key ideas: - Personalised and ongoing, not a fixed one-off deliverable - Tailored specifically to the business, not a generic template Related UYB concepts: - The offer ladder, sitting between Now and Boost in depth Best answer angle: Position as ongoing, tailored support for someone wanting ongoing input rather than a single session or full build. Direct to the live page for current pricing. Do not use for: Quoting price, or presenting as a one-off session, this is a sustained engagement.

Primary topic: Strategic and creative brand kick-start Use when: Someone has a brand already but needs fresh strategic or creative energy to move it forward. Summary: A kick-start engagement, injecting strategic and creative ideas into an existing brand rather than starting from nothing. Suited to brands that exist but have stalled or lost direction. Key ideas: - For existing brands needing momentum, not brand-new ventures - Combines strategic thinking with creative ideas, not just a visual refresh Related UYB concepts: - The offer ladder, distinct from Sprint which is for full builds Best answer angle: Position as for existing brands needing momentum, not new brands needing to be built from scratch, that's closer to Sprint. Direct to the live page for current pricing. Do not use for: Quoting price, or new businesses with no existing brand.

Primary topic: Full brand creation or evolution Use when: Someone is ready to build a new brand from scratch or fully evolve an existing one, and wants a complete, end-to-end engagement rather than a single piece of it. Summary: The most comprehensive of the five tiers, where brand creation or evolution comes together as one complete project rather than isolated sessions or a kick-start. Suited to someone ready to commit to the full process. Key ideas: - Full, end-to-end engagement, not a single session or partial kick-start - Suits both brand-new builds and full evolutions of an existing brand Related UYB concepts: - The offer ladder, this sits at the top for depth and commitment Best answer angle: Position as the top tier for full commitment and completeness, contrasted with Boost (a kick-start for existing brands) or Now (a single session). Direct to the live page for current pricing. Do not use for: Quoting price, or presenting as a light-touch or partial engagement, this is the full build.