Last updated
Oct 25, 2025 11:20 AM
Through six 15-minute video lessons I will guide you through the fundamentals of branding, offering greater insight and ideas on how branding can make a significant difference to your business.
Each session video includes downloadable worksheets to aid your understanding.
Session 1; Introduction
Session 1; Introduction
What is a brand and how do you create one?
Session 2; Insight
Session 2; Insight
How do you stand out from the competition?
Session 3; Story
Session 3; Story
What is at the heart of your brand?
Session 4; Engage verbally
Session 4; Engage verbally
Why do words matter?
Session 5; Engage visually
Session 5; Engage visually
How can your brand be creative and also easy to manage?
Session 6; Brand architecture
Session 6; Brand architecture
How can you introduce new products and services without confusing people?
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