Untangle Your Brand®
Creating brands that are relevant, unique and memorable.
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Session 5; Engage visually

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Session 5 Engage visually How can your brand be creative and still be easy to use?

Take your brand from a blank sheet of paper to a bold, recognisable presence. This session focuses on creating consistency and impact across digital channels and customer touchpoints, ensuring a brand that is both flexible and memorable.

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Learn more about

  • Exploring concepts for key brand elements (logo, colour, typeface, imagery).
  • Developing ideas yourself or working effectively with professional designers.
  • Creating distinct visual properties beyond just a logo.
  • Balancing consistency (for recognition) and flexibility (to keep things fresh).
  • Applying your brand identity across different channels and formats.
  • Keeping brand guidelines simple and practical for easy implementation.

Tasks include; defining your brand personality and visualise it, creating applications, documenting your brand

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Video quick links

Engage visually

What is brand personality?

5.1 Define your brand personality

How to create a brand (visually)

Concepts; 5.2 Visualise your brand personality

Development; Elements (logos, colours, fonts, imagery)

Applications; 5.3 Think big, think small

Documentation; 5.4 Brand elements

Downloads You don’t need to do all the tasks, but it’s better to complete the vision task before moving on to the next session.

UYB_JOURNAL_5_UPDATE_25.pdf753.4KB
UYB_JOURNAL_5_UPDATE_25.docx755.9KB

These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.

Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.

Session 5 Quiz; test what you’ve learned

Session 5 Feedback; provide input to improve the session

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