How can you introduce new products and services without confusing people?
As you start to build your brand, things can become messy quite quickly. This session explains how to organise everything so you can sell a diverse range of products and services to different audiences.
Understand more about;
– Why you need to think about your growth plans early – Which brand architecture model is best for your business – The different approaches; monolithic, endorsed; branded or hybrid – How to rationalise, clarify and organise your products and services – How products and services are named and represented visually
Tasks include; brand architecture models, naming hierarchy, brand architecture decision tree, the impact of visual style
Video quick links
Downloads You don’t need to do all the tasks.
Online workbooks These digital workbooks will store all your content created throughout the course, and are free to access, with the content being downloaded as a PDF. Follow the link to an external site and create a free profile to save your progress. Currently there is no ability to upload images.