Session 4 Engage verbally Why do words matter and when to use them?
This session explores the role of words in branding, covering both naming and messaging. While visual engagement is crucial, the words come first. A strong verbal identity ensures clarity, consistency, and connection with your audience.
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Video quick links
Name your brand
Should you use your own name for your brand or develop a ‘corporate’ name? Take this free naming quiz and answer ten questions
Downloads You don’t need to do all the tasks, but it’s better to complete the define your tone of voice task before moving on to the next session.
These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.
Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.
Session 4 Quiz; test what you’ve learned
Session 4 Feedback; provide input to improve the session
