Why do words matter?
This session focuses on the importance of engaging verbally in branding and is divided into two parts: naming and messaging. Visual engagement is important. But the words come first.
Understand more about
– Choosing on a corporate name or a personal name for your brand – The different types of names and which is right for your business – How to create messages that are relevant for your audience – How to define a tone of voice unique to you – The hierarchy of messages and how this is impacted by the customer journey – How to create a strapline
Tasks include; a naming decision test, a guide to naming options, tips for choosing the right name, brand name stories, writing headlines and supporting messages, tone of voice, writing a strapline
Video quick links
Name your brand
Should you use your own name for your brand or develop a ‘corporate’ name? Take this free naming quiz and answer ten questions
Downloads You don’t need to do all the tasks, but it’s better to complete the define your tone of voice task before moving on to the next session.
Online workbooks These digital workbooks will store all your content created throughout the course, and are free to access, with the content being downloaded as a PDF. Follow the link to an external site and create a free profile to save your progress. Currently there is no ability to upload images.