Session 1; Introduction

Introduction

What is a brand and how do you create one?

Without a clear vision, it’s difficult to establish a brand. In this session, we’ll explore the essentials of branding, helping you uncover what makes your brand unique and memorable. Through practical tools and creative exercises, you’ll start shaping a brand that connects with your audience and stands out in a crowded marketplace.

Downloads You don’t need to do all the tasks, but it’s better to complete the vision task before moving on to the next session

These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.

Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.

Session 1 Quiz; test what you’ve learned

Session 1 Feedback; provide input to improve the session

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