What is a brand and how do you create one?
Without a clear vision, it’s difficult to establish a brand. This session introduces you to the importance of branding and creating an emotional connection with your audience.
Understand more about
- The significance of branding and emotional connection. - My approach to branding using the Brand Doughnut™ framework - Going beyond logos and embracing creativity in branding. - Using mind mapping to create a bank of ideas. - Defining a clear vision for your business and why this is important for your brand.
Tasks include; bands you love, brands you love, map your business creatively, refine your vision
Video quick links
Untangle your brand check It’s a good idea to do this before you start.
Downloads You don’t need to do all the tasks, but it’s better to complete the vision task before moving on to the next session.
Online workbooks These digital workbooks will store all your content created throughout the course, and are free to access, with the content being downloaded as a PDF. Follow the link to an external site and create a free profile to save your progress. Currently there is no ability to upload images.