Untangle Your Brand®
Creating brands that are relevant, unique and memorable.
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Session 1; Introduction

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Session 1 Introduction What is a brand and how do you create one?

Without a clear vision, it’s difficult to establish a brand. In this session, we’ll explore the essentials of branding, helping you uncover what makes your brand unique and memorable. Through practical tools and creative exercises, you’ll start shaping a brand that connects with your audience and stands out in a crowded marketplace.

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Learn more about

  • The fundamental concept of a brand and its importance beyond just a logo.
  • Establishing an emotional connection between your business and its audience.
  • Using the Brand Doughnut framework to summarise and guide brand development.
  • Developing a clear vision for your business and understanding why it matters.
  • Practical steps to gather, think, forget, connect, and craft creative branding ideas.
  • Engaging in creative exercises to establish the foundation for your brand.

Tasks include; bands you love, brands you love, map your business creatively, refine your vision

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Video quick links

Introduction

1.1 What is your favourite band, book or film?

What is a brand and how do you create one?

1.2 What are your favourite brands?

Where should you focus?

What is the secret to creativity?

1.3 Mind map your business

1.4 What is the vision for your business?

Downloads You don’t need to do all the tasks, but it’s better to complete the vision task before moving on to the next session

UYB_JOURNAL_1_UPDATE_25.pdf965.9KB
UYB_JOURNAL_1_UPDATE_25.docx2534.6KB

These journals were updated in March 2025. While some visuals may differ slightly, the overall structure, content, and tasks remain consistent.

Quiz and feedback Remember to complete the quiz and feedback form using the links provided. Your input is valuable for improving your experience, reviewing your progress against the original learning objectives, and enhancing the course overall.

Session 1 Quiz; test what you’ve learned

Session 1 Feedback; provide input to improve the session

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