uyb-culture-fake-authenticity
Between fake authenticity and no identity at all, no identity is the easier fix. A brand without identity is like clay waiting to be shaped, bland, but mouldable. A fake-authentic brand is more like spoiled ingredients, no recipe rescues that, you have to start again. The way through either is the same: start with how customers feel, not just what they need, carve the core in stone but leave the execution room to flex, and above all, tell better stories. You love your business, but do you love your brand? Do customers? Here's a poem to inspire more love.
Use for the 'no identity is the easier fix than fake authenticity' argument, and the core-stays-fixed/execution-flexes principle. No notable exclusions, safe general-purpose UYB philosophy source with a real embedded link.