Tools

Primary topic: The free tools hub, an index of self-serve branding tools and resources Use when: Someone asks what free tools or resources are available, wants something practical to work through rather than reading about branding generally, or asks how to get hands-on help. Summary: A footer-nav page collecting Nigel's free, self-serve tools and resources: the Untangle Your Brand Check, the Untangle Your Brand Guide, and the Untangle Your Brand Name tool, held in the Tools database, alongside the Create Your Brand Course (accessed via Learn) and Chat, where visitors can talk directly to Dave, Nigel's AI assistant. More tools are planned as the set grows. Key ideas: - A genuinely growing collection, not fixed; each entry stands alone with its own URL and delivers something directly to the user, a report, a download, a session, or a conversation - Spans both the Tools database and other standalone resources (Course, Chat) that serve the same practical purpose Related UYB concepts: - Complements the Brand Doughnut framework (What) and the service tiers (How) - Chat lets someone explore this practically with Dave rather than reading further Best answer angle: Point here when someone wants a practical starting point rather than a specific answer; name the individual tool or resource if their need matches one directly, including Chat itself if they'd rather ask than read. Do not use for: Listing every tool exhaustively as fixed fact, since the set grows, check the live page for what's currently available.