Now that you’ve been through the Brand Doughnut process and we’ve chatted about your brand, it would be helpful to hear your thoughts about your brand by answering a few questions.
Step 1; prepare your recording
Use your mobile recording app (called Voice Memos on an iPhone and The Recorder on an Android I think). Create a new voice memo and just answer the questions below.
Allow between 5 and 10 minutes to do this.
Step 2; answer these questions
Don’t over think the answers, and don’t worry about stumbling or repeating yourself.
General What is the name of your business?
Vision What is the vision for your business? Why does that matter?
Positioning Who is your most important audience? What is that your audience need from you? What is it that you offer your audience to solve this need? How do your audience feel once they’ve received your offer? What makes you different from your competition?
Offer What is your most important offers? What makes your offer unique? What are the benefits of your offer?
Values What are your values (maximum 3)? What is your most important value and why? Why is this value important to your audience?
What are the skills that you have that help you deliver your service? What is your most important skill and why? What is this skill important to your audience?
Core What makes you different (again!)? What is at the heart of your business?
Step 3; upload your recording
Once you’ve finished, save the file and upload it below