Untangle your brand purpose

Untangle your brand purpose and convert more sales with a workshop that will help you ignite your vision and your offer for your audience.

You have a business. You have a customer base. You have a range of products.

But

Do you have a clearly defined purpose? Do you have a messaging platform to guide you? Do you have a big idea for your next sales campaign?

Do you have a few hours of time to sort all this out?

Before starting a campaign to drive more customers to your offer we recommend you take a moment to look at your business.

You don’t need a rebrand. You don’t need a shiny new logo. You don’t need a website overhaul

But

You do need to connect with clarity. You do need to message more consistently. You do need to engage more memorably.

How the process works

🔍 Pre-call questionnaire completed by you 1️⃣ Session 1; brand purpose workshop addressing your specific issues 2️⃣ Session 2; strategic and creative presentation to outline your brand purpose along with ideas for your business 3️⃣ Session 3; feedback and actions to take before starting your next activities

What the process covers

🍩 A draft version of your Brand Doughnut 👉 Starting points for your vision, positioning, offer, values, mission, brand core 🛒 Customer journey exploration to provide the right message at the right time 💬 Brand tone of voice to ensure you speak the language of your customers 💡 Ideas for messaging 🎨 Suggestions for evolving your visual identity 🤔 Answering any of your specific questions

📝 An action plan of activities

Ready to unlock your full potential?

Sign up now for the Untangle Your Brand Purpose workshop and take the first step towards clarity, consistency, and success.

What is a brand purpose?

A brand purpose is a ‘central belief that aligns all the activities of your business’. Aligning a strong brand purpose across everything you do will ensure that your brand story is more coherent, product development is more relevant, the sales process is smoother and your people buy-in to the brand at a deeper level.

Successful brands have a strong, compelling brand core idea to explain what makes them special. Internally this creates a shared direction and common understanding. Externally this creates clarity and distinction – a memorable experience. [But it’s not a strapline].

A brand core can affect all areas of an organisation, not just identity and communications. – Products and services – Place and environment – Promotion and marketing – People and culture